W North

W North

We were approached by the organizers of a new conference for women to be held in Whistler B.C.

‘W North’ emerged as the conference title from our name generation process. We developed an identity that had a professional yet fashionable feel.

The initials were used to form an upwards arrow, reinforcing the conference theme of ‘Women on the rise’, and a visual reference to the mountain tops of Whistler.

We were approached by the organizers of a new conference for women to be held in Whistler B.C.

‘W North’ emerged as the conference title from our name generation process. We developed an identity that had a professional yet fashionable feel.

The initials were used to form an upwards arrow, reinforcing the conference theme of ‘Women on the rise’, and a visual reference to the mountain tops of Whistler.

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OUR ROLE:

OUR ROLE:

Naming
Identity Design
Web Design
Collateral
Apparel

Naming
Identity Design
Web Design
Collateral
Apparel

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181 Carlaw Avenue, Suite 212 Toronto, ON M4M 2S1

181 Carlaw Avenue, Suite 212 
Toronto, ON M4M 2S1