Unlock the hidden potential of your brand with a system that combines strategy and creativity to get you more customers.

In the most successful businesses, all decisions are made from a clear understanding of a well-defined brand strategy.

Brand Strategy bridges your Business Strategy to your Marketing Strategy so you can make smarter decisions that grow your brand, and avoid making costly mistakes.

Building your Brand Playbook. 

Through discovery sessions, workshops, and stakeholder interviews, we will explore and define the elements of your winning brand strategy – purpose, character, voice and values.

Next we get creative and level up your visual design, craft key messaging, and explore other touchpoint opportunities that will deliver an experience that will forge a deep connection with your audience.

Your Brand Playbook will be the catalyst for growing your customer base - your fans.

What's in your Brand Playbook

Everything you need to set a clear path for exponential growth.

Brand Identity

Clear and concise definitions of your purpose, character, voice, values and audience. This will set the tone and expectations for everyone in the organization.

Visual Identity

Essential components of building and maintaining a winning brand are visual identity guidelines for logo usage, color palettes and typography.

Application

Applying the visual identity to a variety of mockups like uniforms, hats, t-shirts, signage and social media assets helps bring the brand to life.

Key Messaging

Using the established character and tone of voice we will a craft a few communication examples such as rallying cries (tag lines) and sample copy blocks.

Branding is NOT your logo.

BRANDING IS EVERYTHING YOU DO.

Your Brand Playbook will be the key to shaping your organization’s strategic, operational and marketing activities in order to forge a deeper relationship with your customers.

MEET YOUR COACH

Gerald Flach

Brand Coach, Creative Director

I know you can achieve more, and I can't wait to help you. I will teach what branding is really all about, the big mistake that most business owners are making, and help you gain clarity and focus to grow your business. 

I will help realize your true purpose, define your personality, and solidify your core values as the foundation of a strategy that will take your brand to the big leagues.