Tandia

A merger of two credit unions triggered a re-brand for one of our clients in the financial sector.

The concept here was to promote professional banking services while reinforcing the community nature of a credit union. ‘Cooperative Banking’ was used as a descriptor for the new entity, and the ‘handstar’ symbol became the anchor of the brand.

A merger of two credit unions triggered a re-brand for one of our clients in the financial sector.

The concept here was to promote professional banking services while reinforcing the community nature of a credit union. ‘Cooperative Banking’ was used as a descriptor for the new entity, and the ‘handstar’ symbol became the anchor of the brand.