W North
W North
We were approached by the organizers of a new conference for women to be held in Whistler B.C.
‘W North’ emerged as the conference title from our name generation process. We developed an identity that had a professional yet fashionable feel.
The initials were used to form an upwards arrow, reinforcing the conference theme of ‘Women on the rise’, and a visual reference to the mountain tops of Whistler.
We were approached by the organizers of a new conference for women to be held in Whistler B.C.
‘W North’ emerged as the conference title from our name generation process. We developed an identity that had a professional yet fashionable feel.
The initials were used to form an upwards arrow, reinforcing the conference theme of ‘Women on the rise’, and a visual reference to the mountain tops of Whistler.
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OUR ROLE:
OUR ROLE:
Naming
Identity Design
Web Design
Collateral
Apparel
Naming
Identity Design
Web Design
Collateral
Apparel